A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn shop, sell his watch anduse that money and then resell that thing, making his money back.
On the other hand, as a copywriter, he couldn’t exactly make money right back off of my SEO blogging. Fair enough, I told him…but what about the sharks you don’t see in the water?
In fact, most of us who spend day in and day out marketing our businesses do not see an apple for apple exchange of what we do. Three hours spent on social media probably won’t convert tomorrow into three hours of being paid by a client.