Where the rubber meets the road
Today, practically every organisation has an online presence. A 21st century ‘must have’, it can be anything from an online brochure to an interactive store.
Yet for so many web marketers, the penny has not really dropped yet. The one that says that the web is largely about words! Just like the ones you’re reading now.
I would agree if you say there is a whole lot beyond the search engine optimization for an internet site to expand its reach.
Yet, at the same time I would certainly urge that you do not leave your grasp on the SEO of your web site as it forms the basis for the site’s exposure.
Search Engine Optimization methods for many years have actually been changing, yet its importance has certainly kept surging. It is of crucial significance to be associated with a Search Engine Optimization business that can ensure web site optimization.
A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn shop, sell his watch anduse that money and then resell that thing, making his money back.
On the other hand, as a copywriter, he couldn’t exactly make money right back off of my SEO blogging. Fair enough, I told him…but what about the sharks you don’t see in the water?
In fact, most of us who spend day in and day out marketing our businesses do not see an apple for apple exchange of what we do. Three hours spent on social media probably won’t convert tomorrow into three hours of being paid by a client.