ATTENTION! Not to mention interest, desire and action
In this age of diverse marketing media, it’s easy to forget that there is still a role for the good old advertisement. Indeed, it can be the ideal flagship for your branding campaign, not to mention a highly effective way to generate response from a mass audience.
In both cases, however, copy is the key. Memorable headlines and short punchy copy deliver core messages and develop ideas. Long body copy, perhaps embodying concepts like NLP, holds readers so enthralled that they just have to pick up that phone.
Turning technical concepts into terrific copy
It’s one thing for a copywriter to sell the benefits of products like beer or even banks. Quite another when it comes to technology.
First it takes a writer who understands the products him or herself, and the significance of the features and benefits they offer. Often it’s no easy task. Yet without this process the ‘normal’ copywriting and communications skills can’t even come into play.
If it needs writing, it needs a copywriter!
Advertising, web sites, brochures – they’re the bread and butter of copywriters the world over.
But there are many, many more items that would benefit from a professional writer.
Melatonin is often prescribed for patients suffering from any mental health issues, be it depression or schizophrenia, etc.
However, if you’re not acquainted with the concept, let’s make you understand it in layman’s terms. There’s a small endocrine gland, called the pineal gland, which secretes the melatonin håndkøb hormone. It has various essential functions to play in the human body.
One of its primary roles is to regulate the sleeping and waking cycle. However, there are some negative consequences if the cycle doesn’t occur properly, which can happen when there’s a low level of melatonin in your body. It often results in numerous mental issues.
A few months ago, a client canceled his SEO blogging service with me. He said he was not seeing the immediate ROI. On the one hand, he could walk into a pawn shop, sell his watch anduse that money and then resell that thing, making his money back.
On the other hand, as a copywriter, he couldn’t exactly make money right back off of my SEO blogging. Fair enough, I told him…but what about the sharks you don’t see in the water?
In fact, most of us who spend day in and day out marketing our businesses do not see an apple for apple exchange of what we do. Three hours spent on social media probably won’t convert tomorrow into three hours of being paid by a client.